Aims of the Course
To equip delegates with more detailed knowledge of the potential benefits, priorities and challenges of establishing an alumni relations and development office in school.
This session will explore how independent schools (including those without charitable status), can take practical steps to establish a functioning alumni relations and development office — even with limited staff or budget. Drawing on sector experience and examples from schools at different stages of their journey, we’ll cover the foundations: data, communications, events, and early-stage fundraising. Delegates will leave with an understanding of the roadmap for engaging alumni and building long-term philanthropic support.
Learning Objectives
You will leave this course with:


Rachel Hadley-Leonard brings over thirty years’ experience in marketing, admissions and development within the independent education sector, complemented by roles in charitable and commercial organisations.
She has held Board Director and Chair positions, teaches on the AMCIS Diploma course, and delivers training in marketing and development for leading professional bodies including HMC, ISBA, AGBIS, AMCIS, IAPS, ISA and IDPE. Rachel is also a consultant for IAPS.
Through her consultancy, Rachel supports schools in driving financial growth and strengthening stakeholder engagement. While she has particular expertise in the Prep sector, her work spans Senior, all-through and International schools. Her core strengths lie in strategic planning, stakeholder research, audits, and the launch of development and fundraising initiatives.
Her company, RHL Consulting, also offers MAD Recruitment – a bespoke service helping schools appoint senior professionals in Marketing, Admissions and Development.
Widely regarded as one of the sector’s most respected voices, trainers and consultants, Rachel is a seasoned mentor, a former judge for the TES Independent School Awards, and currently judges the InspirED Marketing & Fundraising Awards and the AMCIS Impact Awards. She has served as an independent school Governor, contributes regularly to educational publications, and is a sought-after speaker at conferences.