Aims of the Course
To equip delegates with practical ideas for marketing that will have a return on investment.
This session will explore practical, proven marketing initiatives from schools that have delivered a clear return on investment, whether in enquiries, conversions or brand visibility. Through a range of case studies, delegates will see what works and why, with ideas that can be scaled to suit different budgets and school sizes. The session will offer insight into measuring impact and prioritising activity, helping school leaders and marketers focus time and resource where it matters most.
Learning Objectives
You will leave this course with:
- Concrete examples of marketing strategies that have delivered measurable results in independent schools.
- A clear understanding of how to assess ROI in marketing activity, and why it matters.
- Practical ideas that can be implemented or adapted, regardless of school size or budget.
