Marketing Works – case studies and ideas that have a return on investment

Rachel Hadley-Leonard

Rachel Hadley-Leonard is one of the UK's most experienced consultants specialising in marketing, development and stakeholder engagement within the independent schools sector. With more than thirty years' experience across education, charitable and commercial organisations, she brings a fresh and practical perspective to the challenges schools face in an increasingly competitive market.

Through RHL Consulting, Rachel works with schools to strengthen recruitment and retention, enhance reputation, generate income and drive sustainable growth. Her clients include Prep, Senior, all-through and international schools, where she supports Heads, Governors and Leadership teams with reviews, stakeholder research, strategic planning, development and income generation, team structures and growth strategies.

Known for combining data, insight and experience, Rachel helps schools better understand their audiences, sharpen their positioning and create more effective growth strategies. Her work is grounded in practical recommendations that deliver measurable impact.

Rachel also leads MAD Recruitment, a specialist service helping schools recruit outstanding Marketing, Admissions and Development professionals.

A highly regarded speaker, trainer and facilitator, Rachel teaches on the AMCIS Diploma and works with organisations including HMC, GSA, ISBA, AGBIS, AMCIS, IAPS, ISA and IDPE. She is a former independent school Governor, and a judge for global sector awards. She is a regular contributor to publications and conferences and is widely recognised for her expertise, insight and ability to challenge constructively while keeping schools focused on what matters most: sustainable growth and exceptional stakeholder experiences.