Would you know what to do when something unforeseen happens and you and your school become the focus of media attention?
This course will help to guide you through some basic do’s and don’ts when the unexpected or unwelcome happens. You should leave the course with these key takeaways:
- A clear idea of approach
- Know what to say, to whom and when to say it
- The confidence to control the news agenda
Delegates will be given practical examples, work through some scenarios and relate their own media experiences.
The course will also cover how to pitch a story to a journalist and to present your school in a positive light.
