Marketing Your School – what works and what doesn’t

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Date(s) - 05/12/2018
10:00 am - 3:30 pm


ISA House

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Who should attend: Heads, SLT Members, Registrars/Admissions

The course has been designed to give an overview of tactics and practical tips to help schools put in place a successful marketing strategy.

In order to capture a fair share of the market, it is imperative that schools utilise manpower and budget, however limited, to formulate a marketing strategy and then deliver this effectively.

Areas being explored during the course will include:
• the importance of brand and brand management
• advertising
• research and analysis
• website, photography and video, successful data capture and communications

The event will be enhanced with the inclusion of a lively, jargon free session run by digital marketing expert, Sue Keogh, who will cover the importance of digital marketing:

• developing a clear strategy
• the importance of training to give your staff confidence in social media
• understanding GDPR and regulations around child protection
• social media and crisis management
• measuring and understanding the data

Course tutor: Mitchell-Armstrong Limited

Feedback from previous delegates

“Very informative, significantly helping our emerging thinking about marketing, web site compilation and prospectus presentation”

“It was all very valuable. The direction and advice to make a plan for Marketing was very useful”

“Great course tutors, really engaging and welcoming”

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Ticket Type Price Spaces
Standard Delegate Rate

Includes course materials, lunch and refreshments
Second Delegate Rate (ISA Members' schools only)
(For every full paying delegate you are entitled to a second at a discounted rate)

Please review our Terms & Conditions.

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